Raising Money out of Thin Air: Charities and Not-for-Profits should take note of Tweetsgiving
A Project like Tweetsgiving is an example of how a charity can use social media platforms, in this case, twitter, for fund raising. Imagine being able to raise US$ 10,000 in a 48 hour period from hundreds of people who contributed $5 and $10 dollars whose only connection with a charity was when they discovered the fund raising efforts because of one of their friends on twitter?
Imagine what can be done with more established charities. I believe micro giving promoted on social media networks can have a positive impact on fund raising in the weeks, months and years ahead. Not-for-Profits should take note of this and the work of : Beth Kanter, Rebecca Bollwitt, Stacey Monk and others who are pioneering this field as they can benefit directly as they discover and learn how to properly leverage social media and the passion people have for their respective charities.
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