This article appeared in Fortune Magazine on March 15, 2007:
Nobel Peace Prize winner Muhammad Yunus, the father of microcredit, has a new idea. It’s called social business enterprise, and the first step is a yogurt factory in Bangladesh. Fortune’s Sheridan Prasso reports.
(Fortune Magazine) — Along a dirt road in Bangladesh’s green, fertile heartland, 140 miles northwest of Dhaka, workers in flip-flops are hauling bricks, pouring cement and hammering boards. The object of their labor: a small yogurt factory being built by Danone, the French food company, on the outskirts of Bogra.
It may not look like much, but the one-story building behind a wrought-iron gate is the epicenter of a Big New Idea - one that Muhammad Yunus, the winner of last year’s Nobel Peace Prize for his pioneering work on microcredit, thinks can revolutionize a world still being transformed by his first big idea.
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